Social Media Facebook Facts:

Facebook is a social media success phenomenon.
 
1) More than one million websites have integrated with Facebook platform.
 
2) 150 million people engage with Facebook on external websites every month.
 
3) Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated already.
 
4) Facebook likes, shares, and comments, are feeding the social interactions of users, resulting in greater the personalisation inside Facebook.
 
5) Facebook hit 700 million active users earlier this year 2011 and now it has a population of around 900 million.
 
6) 50% of active users log on to Facebook in any given day.
 
7) The average user has 130 friends.
 
8) People spend over 700 billion minutes per month on Facebook.
 
9) Facebook has just introduced Timeline, which aims to allow users to enter details of their key life moments going back to their birth.
 
It is clear that as long as people want to communicate, network and socialise online, businesses, brands and service providers will need to get a Facebook presence. In addition, growing opportunities with other popular social media channels such as Twitter, Linkedin, Youtube, Stumbleupon, Delicious, Digg and Reddich.
 
The social media revolution continues to change the world and the world of business communications.
 
Make sure your business is using social media to communicate your social marketing messages.
 
Steve Johnson is a Digital Marketing Consultant at SEO Allardice, Twickenham, London. United Kingdom.
 
Let’s Talk.
 
 

Social Media Boundaries Merge

When social media hits town, it’s time to pay attention. What are the the big players are up to?
 
Quite frankly, the boundaries between Facebook, Twitter and Google+ seem to be merging every day.
 
Here are some recent developments in the social media marketplace.
 

• Google, the search engine powerhouse, is becoming more like Facebook, the social media giant with the arrival of its Google+ social media platform.

• Facebook is becoming more like Twitter with the opportunity now to follow non friends.

• Twitter is now joining Facebook by having paid adverts on it’s site.

• Facebook has adjusted it’s privacy settings, so you can choose what you share with whom. The timing of this closely follows the introduction of  the Google+ circles, which allows choices for privacy settings. It looks a rapid response from Facebook which had been receiving pressure following the earlier opening up of its privacy restrictions.

 
With all these moves and counter moves going on in social media, there is a temptation to think the inevitable.
 
Is it just a matter of time before all three offer practically identical services?
 
We will have to wait to discover the answer.
 
However, with such strong social media brands, Google+ Facebook and Twitter should all stand the test of time, even we end up with a similar service offering as a result of the competition for users.
 
Social media clearly is a good market to be in, with the worlds’ social media appetite continuing to grow and fuel demand.
 
This means more revenues from advertising and potential share flotations, so odds are high for even bigger and better social media services in a few years time.
 
The Google+ brand, although newer, looks to be setting some new rules and bringing welcome changes.
 
The good news is that Facebook and Twitter are not resting on their laurels either.
 
They are quick to respond to the new social media kid on the block.
 
So which social media buttons will you be adding to your websites and blogs?
 
I think we all know the answer to that one – all three, and probably more.
 
Enjoy your social media moments.
 
Author: Steve Johnson is a Digital Marketing Consultant at SEO Allardice, Twickenham, London, United Kingdom.
 
Let’s Talk.